I wanted to create a world that reflects all of me. My path has been diverse: I hold an education in design and fine craft, have pursued professional and Olympic sports, and served as Creative Director for various companies and brands. My quest has been to find the right moment to bring all of these experiences together—to offer others a fresh perspective.
SULUK is the manifestation of that moment. It is the creative world I have built so that brands, companies and people can experience a different kind of agency: one that is human, inspiring, and attuned. I believe our world needs light and inspiration—especially within the fashion and commercial realms.
Through SULUK, we offer creative and art direction for brands to reach their full potential in fresh, inspiring ways—whether through visual campaigns, advertisements, film, rebranding, or creating impactful, lasting experiences for audiences. The approach is always the same: honest, refined, tastefully considered, and fun. A world of beauty.”
With every creative endeavor, I seek not merely to offer an escape from the ordinary, but also to invite and inspire people to feel more profoundly within themselves. Everything I create is crafted with intention, guided by the desire to gift the world with emotions that linger and resonate.
I have had the privilege of shaping the creative direction and visual language of many international companies and brands. Yet I believe that beyond the strength of image, we are starved for meaning. We are in need of content with true depth – content that moves us and leaves a lasting imprint.
SULUK is where ideas, creativity, and purpose meet—a space dedicated to meaningful work that aims to make the world a brighter place.”